July 30, 2009 | By Sum Agency

The new look of SUM

A new season brings with it a new strategy and look for SUM. We've found ourselves, like so many other companies, in a season where a self evaluation and refocus could be the difference between standing still or moving forward. This evaluation left us with the realization that our brand needs to reflect how our business model has evolved and grown. Our brand image has a new approach, utilizing simple and dynamic imagery to help clarify our purpose and positioning to companies seeking creative services.

The new logo is a visual repres ...

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July 20, 2009 | By Rebekah

1st Annual Equipment Roadeo

This past June, SUM partnered with the Public Works Affiliate of the New Mexico Association of Counties to build a promotional campaign for their First Annual Equipment Roadeo. SUM worked with NMAC to develop an event logo illustration, invitations, posters, programs, banners, trophies, shirts and an e-newsletter recap of the event's successes.

The Equipment Roadeo was attended by many enthusiastic equipment operators, county commissioners and many entertained onlookers. While we are still enjoying ...

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July 1, 2009 | By Sum Agency

Celia's 3 Day Walk

This August, SUM Partner and woman of virtue, Celia Garcia, will be walking in Chicago's Breast Cancer 3-Day, a 60-mile walk to benefit the Susan G. Komen fight against breast cancer.

"I'm walking for all the women in my life in hopes that a struggle is prevented and that a fight against cancer is won. This is a passion of mine and I am showing all of you what lengths I will go for a cause that I wholeheartedly believe in."

She's even outfitted her blog, OurMadLife.com (Their familly's adventures living in Madison, ...

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