July 30, 2009 | By Sum Agency

The new look of SUM

A new season brings with it a new strategy and look for SUM. We've found ourselves, like so many other companies, in a season where a self evaluation and refocus could be the difference between standing still or moving forward. This evaluation left us with the realization that our brand needs to reflect how our business model has evolved and grown. Our brand image has a new approach, utilizing simple and dynamic imagery to help clarify our purpose and positioning to companies seeking creative services.

The new logo is a visual representation of the "sum" of the two foundational components of any successful brand or communication project: Strategy and Creativity. This approach is at the very core of how we work--strategy always drives the creative idea. "Sum" also represents a partnership with YOU (the client) and US (the creative team) working together to create game changing ideas. The palette is not only creatively distinct, it is also warm, inviting, and tactile, making the overall image appropriately communicate the personality of SUM: approachable, personal, detail-oriented, and creative.
A re-brand initiative isn't always easy, but to succeed in a world of constant change, technological advances, and increasing competition, staying relevant and distinct is what motivates, gives a competitive edge and helps chart your organization's path to success.
If a rebrand seems like something your organization might be considering, feel free to give us a call for a consultation. It's free of charge and we have the knowledge and experience to help guide you in that important decision--we've certainly been there before. You also might be interested to know that our pricing structure has changed to reflect the different needs during this economic strain. You still get top-notch creative solutions but at prices that fit your means.

Comments

« Go back