December 7, 2009 | By Celia

Is Social Media Right for Your Business?

If you haven't considered social media (or online networking) as a means to marketing your business, you should. For one thing, it creates a cost-effective opportunity to authentically connect with current and prospective customers. It also presents opportunities to network with peers and vendors. Of course, social media isn't the end all be all to marketing, but it is an essential component to any successful marketing mix.

Before you decide if social media is right for your business, you need to first do a little research. Observe the conversations your current and potential customers are having on social networking sites like Twitter and on blog sites. You can do this by first searching ...

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