Penguino Records
Category: Logos & Identity | Advertising & Promotional
The extent to which our minds can think, strategize, plan, and create is not limited by a rigid one-size-fits-all process. Instead our work is driven by a logical, pragmatic, simple, and above all human approach to each clients individual
business challenges.
Below are some examples of work we've created for the benefit of our client's organizations. Take a look around.

Locolygrown, a clothing brand by SUM Agency, is an online store that sells fun, fresh, unique, and culturally-sound New Mexico related apparel. We launched in the summer of 2009 and received immediate praise and fan following. New designs are created regularly and popularity continues to increas ...

This past June, SUM partnered with the Public Works Affiliate of the New Mexico Association of Counties to build a promotional campaign for their First Annual Equipment Roadeo. SUM worked with NMAC to develop an event logo illustration, invitations, posters, programs, banners, trophies, shirts and ...

Promotional poster for the 6th Annual Christina Kent Early Childhood Benefit Tennis Tournament, held at Tanoan Country Club.

2009-2010, 18 month, English/ Spanish, promotional calendar for San Miguel County distributed to New Mexico legislators. Each month highlights 18 historic Catholic churches within San Miguel County.

Print campaign for Upland Corporation, promoting their ICF product. Initial run in SuCasa magazine.

In 2007, SUM and United Way of Central New Mexico sought out to change the way people think about giving. Our goal: to introduce giving as an act that anyone can be a part of and feel good about. The creative approach was to develop a "product" called Giving. The vibrant colors and message positio ...

Promotional materials for the 5th Annual Christina Kent Benefit Tennis Tournament to be held on August 16-17 at Tanoan Country Club. The Tournament is the biggest fundraiser of the year for the small non-profit who's mission is to provide low-cost childcare, education and nutritional services to ...

The messaging for this National Roofing outdoor campaign was developed to initiate a proactive approach to maintaining a commercial roof... with a touch of humor of course.
More photos to see...

In 2007, we were awarded the account for United Way of Central New Mexico (UWCNM) to produce their new advertising campaign. We started with the desire to introduce a new season of giving and change perceptions of what it means to give to charity. We wanted to encourage the act of giving by expr ...
